Monday, May 07, 2007

News: On-line TV Viewing Increasing

Almost half of European viewers are now watching TV online according to a news study conducted by StrategyOne for Motorola.

The French are the most avid online viewers, with 59% turning to the web to watch shows, followed by Italians, Brits and Germans.

Some 57% of viewers said they want the ability to go online with their set-top box during a live TV broadcast to check sports statistics or shop for fashion show items while 35% said they want the ability to pause, fast forward or rewind live TV.

The reason this study is relevant to US Viewers is that we tend to follow behind the Europeans in how we adapt new technology, like both digital broadcasting and now on-line viewing.