It's Over!
Wednesday was the last day of May sweeps. It's always a stressful month (along with November) because so much is riding on the numbers. Both periods are critical to determining how much a station can charge advertisers for their commercials.
For WKYC, things are looking good. Here are some of the highlights for Channel 3. These are based on the total amount of viewers who watched. The specific demographic breakdowns won't be out until June.
*WKYC is #2 at 5 AM & 6 AM (nice 25% increase over last book at 6 AM)
*Good Company beats out that other show on WJW at 10 AM...
*Midday News is up year to year
*WKYC is a strong #2 at 6 PM
*WKYC is #1 at 7 for News & #2 in timeslot
*WKYC is #1 at 11 PM (Despite a 21% decrease in NBC's Prime Time audience since Last May)
*Weekend AM is #1 and continues strong
We'll take a short breather and get ready for the less important July book.
