Director's Cut Blog with Frank Macek

WKYC is playing host to an inaugural event, guaranteed to bring thousands of people downtown to the brand new Cleveland Convention Center. The station is hosting their first annual Health & Wellness Expo on Saturday, September 7th. The event runs 10 am to 6pm and is free and open to the public and is presented by Cleveland Clinic Children’s, Mace and The Dental Specialty Group. The Expo will focus on all aspects of a healthy lifestyle and is designed to help Northeast Ohio residents learn more about their health in an informative and fun environment. Those who come to the Expo can get free health screenings for cholesterol, blood pressure, BMI and skin cancer, just to name a few. A Health Forum Pavilion will feature panel discussions on trending health topics, plus a cooking stage with area chefs and a demo stage with the latest exercise and dance moves. There is plenty of interactive fun for the whole family. Meet the WKYC-TV team and give weather and sports anchoring a s...

By Frank Macek It's time for another "behind the scenes" look at what's happening inside the WKYC Digital Broadcast Center. August has been a busy month here at WKYC as we are half way through our Browns Preseason coverage. This Saturday at 6 p.m., we'll air the Browns "Pregame Huddle" live from Indianapolis, immediately followed by kickoff of the game at 7 p.m. between the Browns and Colts. Our preseason coverage is once again being directed this year by Emmy Award winning Channel 3 Director Allen Wohl and sports producer Jeff Yakawiak. WKYC welcomed Rona Proudfoot to the Channel 3 News social media team recently. Rona has worked for the Plain Dealer and Elyria Chronicle Telegram in similar roles. Rona will help us grow our WKYC Facebook and Twitter followers, as well as keep you updated about the the latest news every weekday evening on our social media platforms. The station has said goodbye to two familiar, on air faces in t...

Special to the Director's Cut Blog Mike Snider, USA Today All that tweeting that you do while watching your favorite TV shows is having an effect. New research from Nielsen suggests that fans tweeting about programs during live broadcasts can lead to increased viewership. That may seem an obvious finding, but until now the TV measurement firm had only established that there is some link between social media and TV viewing. This new research is the first to show that Twitter activity can influence TV ratings. "That's what we speculate is going on," says Mike Hess, Nielsen's executive vice president of media analytics, "that the tweeters are watching the program and then by sending the tweets out, other people start tuning in as well." Nielsen compared -- minute-by-minute -- the tweets and TV ratings for 211 prime-time TV broadcasts including sports and award shows and 10 episodes each of 20 specific TV series during fall 2012 and spring 2013. ...