By Frank Macek After two months, NBC executives must be asking themselves whether its finally time to shelve "The Jay Leno Show." The show's strong start in September has been followed by a dramatic drop off that has kept the network in 4th place during the fall and has seriously hurt affilates 11 PM newscasts across the country. Nielsen ratings recently showed Cleveland as among Jay's most watched markets. Sad thing is, the ratings have wobbled between only a three and a five rating every week since the show's launch. We can only imagine how smaller markets must be faring. NBC brass suggested early on that even a three rating would satisfy advertisers and make the network a ton of money in comparison to the amount they would have to pay for dramas or scripted shows in the 10 p.m. hour. But is destroying the network worth it in the long run? With NBC's arrogance the show would re-invent television, without considering "what if" the sho...