Online video reached 81 million people or 63% of US Internet users as of March 2007, up for 70 million just 6 months ago. Net video viewing was found to be addictive to TV viewing rather displacing; 33% of those surveyed said watching video online actually led to an increase in TV viewing.
Consumers indicated that greater awareness of where to find the videos they are after, better navigation interfaces and availablility of internet video via home television sets could significantly drive future broadband video content use.
Courtesy: CTAM/Neilsen Entertainment & NielsenConnect
