Among the key demographic adults 25-54, "Nightly News" also outperformed the competition during the November 2007 sweep. The Williams-led newscast had a 2.3 rating, 5% more than ABC's 2.2 rating, and a 35% lead over CBS' 1.7 rating. "Nightly News" has now placed first in adults 25-54 for 40 of the last 43 sweeps (eight ties), and the last 11 consecutive November sweeps.
Among even younger viewers, adults 18-49, NBC placed first with a 1.7 rating, ABC followed with a 1.6 and CBS had a 1.2 rating. This represents the 41st out of the past 13 sweeps (six ties) in which "Nightly News" topped the competition among adults 18-49.
In addition, in W18-49, NBC increased 5% versus the November '06 sweep, the only evening newscast to grow in that demo year-to-year.