From: Herman in ClevelandQ: I noticed both Channel 3 and Channel 19 are running commercials that claim their newscasts are number 1 at 11 PM...How can both stations say that?
A: It's a fair question. It all depends on which set of ratings you look at for the important month of November. WKYC was #1 at 11 PM in overall viewers age 12+ both Monday thru Friday and Monday through Sunday. So technically, Channel 3 had the most people watching the news at 11 PM. When you break down the individual demographic ratings into very specific age range, the other station can claim they had more viewers than we did in the Women 25-54 demo ONLY - though we were #1 in Adults 25-54 Monday through Sunday.
You can email your questions to me: fmacek@wkyc.com
