NBC To Launch New On-Air Look September 14th

The Director's Cut blog has learned that NBC is planning a colorful tune-up beginning on Monday, September 14th.

The tag "more colorful" will be adding to on-air promos, but the words will never been voiced by any announcer. The idea is to re-claim NBC's golden years with the network's colorful peacock.

According to Variety Magazine interview with NBC Entertainment marketing guy Adam Stotsky, "Sometimes the most powerful ideas are the ones staring at you in the face." Stotsky added, "Color is also what we strive to do in our programming."

This new campaign will begin the same day as the network's launch of the "Jay Leno Show" at 10 p.m. Monday through Friday. NBC is hoping viewers will remember its past to help its future as it re-defines prime time programming with less expensive shows like Leno's.

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