Monday, August 03, 2009

Notes from the Newsroom: 8/3/09

By Frank Macek

Time for another edition of "Notes from the Newsroom" as your blogger shares some of thoughts on our little corner of local television.

The Director's Cut Blog is finally back from our scheduled furlough which we actually enjoyed as an extra week of time off this summer. So much to do, so little time. But, your blogger always uses his time wisely to get projects done at work and at home.

Time to get you caught up on some things happening around the WKYC Digital Broadcast Center while we were gone.

July sweeps ended on Wednesday, July 29th and it was another very solid book for WKYC. In fact, WKYC retained its number one position at 6, 7 & 11 PM in Households, Adults 18+, Adults 25-54, Women 25-54 and Adults 18 to 49. Those are pretty much the important ratings to win during a sweeps periods as advertisers look to these demographics for making buys. This was the first book for us to be able to compare numbers year to year since the official introduction of Local People Meters into the Cleveland/Akron/Canton market.

Plenty of 3rd quarter sports programming coming to Channel 3 over the next few weeks...including Browns Preseason Football. Some highlights include:

August 9th: Buffalo vs. Tennessee at the Hall of Fame Game in Canton (8 PM)
August 15th: Browns @ Green Bay Packers (7:30 PM Pregame/8-11 PM Game)
August 22th: Browns vs. Detroit Lions (7 PM/7:30 - 10:30 PM Game/10:30 Post Game)
August 29th: Browns vs. Tennessee Titans (7 PM/7:30 - 10:30 PM Game/10:30 Post Game)
September 3rd: Browns @ Chicago Bears (7:30 PM Pregame/8-11 PM Game)
September 14th: "Jay Leno Show" - debut of Jay's new Monday - Friday show

Our good friend and fellow blogger, Eric Mansfield, has been asked by PBS to do a local blog looking at the economic health of 15 American cities. Eric is one of five local bloggers who is writing regularly about the economy in this Akron area and how it's impacting real families. It's a joint, one-year project between Jim Lehrer's NewsHour and the Christian Science Monitor to examine the economy at the community level. Check out the new blog: http://akron.patchworknation.org/

The Director's Cut Blog has learned our friend, Tom Humpage - WKYC General Sales Manager - will be leaving for a new General Manager position. We'll let you know where as soon as we know.

And with the popularity of the "Cash for Clunkers" program by the federal government, WKYC and our parent company, Gannett, has teamed up to bring you a one stop resource for all of Gannett's coverage of the program. To check out our new page: CLICK HERE
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