Among the report's key points:
- For the 2008-2009 TV season, the amount of television watched reached an all-time high as Americans spent four hours and 49 minutes a day on average in front of the TV, up four minutes from last year and up 20% from 10 years ago. The average household watched eight hours and 21 minutes a day on average, also at an all-time high.
- Daily viewing during primetime remained flat compared to a year ago, but is still at its highest peak since 1991.
- The continued increase in television consumption can be attributed to several factors including more television sets in the home, and Americans also have more channels and content to choose from and are using their DVRs more than ever.
Courtesy: Nielsen
