And, to keep with what's become a morning news tradition, NBC News' "Today" aced the week, attracting 5.6 million viewers for the week of May 4 – a 1.1 million (24 percent) lead over GMA and a 2.7 million (93 percent) lead over CBS' "The Early Show." Season-to-date, "Today's" advantages over GMA have increased across the board versus the same period last season.
For the week, "Today" led with a 4.2 household rating/15 share and 5.6 million viewers. "GMA" was a far second with a 3.4/12 and 4.5 million viewers. "The Early Show" remained in third place with a 2.2/8 and 2.9 million viewers. In rating A25-54, "Today" led GMA by 33 percent (5 tenths) and beat the "Early Show" by 100 percent (1 full ratings point). In rating A18-49, "Today" outperformed GMA by 36 percent (4 tenths) and Early Show by 114 percent (8 tenths). "Today" widened its advantages over GMA week-to-week in W/A18-49 and W/A25-54.
"Today II" posted a 2.4/10 in homes and 3.2 million viewers "Today II" outperformed CBS Early Show in homes and total viewers and key demos. Versus the prior week, "Today II" posted growth in W18-49 (+10%). "Today II" increased +5% in total viewers compared to the same week last season.
For the week, "Today III" delivered a 1.4/6 in homes and 1.8 million viewers. Week-to-week, "Today III" posted gains in W18-49 (+17%) and also edged up 2% in A18-49 and 1% in A25-54. "Today III" increased in homes (+8%), total viewers (+14% or +221,000), W18-49 (+17%), and W/M/A25-54 (+14%/+33%/+20%) versus the same week last season. Season-to-date, "Today III" has improved 2% in A25-54.
Source: NBC
