As you have heard me mention many times before, ratings periods are all about the demographics - or the individual age groups - that advertisers target when making their television advertising buys.
In the case of WKYC, the overall audience ratings closely matched the demographic ratings for May 2008.
Here are some of the demographic highlights for WKYC:
5AM News
*WKYC ranked #2 in the key demos.
6AM News
*WKYC ranked #2 in the key demos.
*KWYC grew from February in Adults 25-54, Women 25-54 and Men 25-54
6PM News
*WKYC ranked #2 in the key demos.
7PM News
*WKYC ranked #1 in men 25-54
*WKYC ranked #2 in other key demos.
11PM News
*WKYC ranked #1 in key demos
*WKYC's share size was up 8% from February
*WKYC increased NBC's Adults 25-54 lead in by 9%.
Weekend Morning News
*WKYC grew 30% from February and 27% from May of 2007.
