From: Chris in Parma
Q: You mentioned ratings and shares in your earlier article, what does that mean?
A: Rating and Share is the way that Neilsen (the company that handles rating TV outlets) puts a number on the amount of people watching a television program or station. In my example from Monday, Channel 3 News at 7 received almost an 11 rating. A "Rating" point is equal to roughly 15,375 households in the Cleveland/Akron/Canton market... which means 169,125 households.. Each household is roughly 2.3 people or 388,988 people were watching Channel 3. That's a lot.
The "Share" means what percentage of the audience who was was watching TV at that time was turned to a particular program or station. In this instance, nearly 17% of the audience (about 1 in 5 viewers) were watching WKYC from 7 - 7:30 pm. This includes all those watching satellite, cable and broadcast TV in the Cleveland/Akron market.
You can read more about ratings at: nielsenmedia.com
Send your questions to me at: fmacek@wkyc.com
