Thursday, December 08, 2011

Director's Cut Alert: Gannett Shutters Metromix.com Websites in Broadcast Markets

Gannett is ending its popular Metromix.com websites, including WKYC's, it is being announced today at the broadcast stations across the company.

WKYC launched Metromix.com (cleveland.metromix.com) in June 2008 as a hip, new website for socially active taste-makers and young professionals looking to be one-step ahead of Cleveland's latest trends and hotspots.

While Cleveland's site was creative and innovative, the other markets failed to ignite.

At this time, it appears the websites will continue their affilation with Gannett newspapers, but not the broadcast stations.