By Frank MacekTime for another behind the scenes look at what's happening at the WKYC Digital Broadcast Center.
Happy Halloween this weekend!
We are now entrenched in November sweeps which should prove very interesting this year. NBC's fall programming continues to be weak for the most part which will likely impact our news ratings to some degree. However, we indeed to fight a hard battle. November sweeps started yesterday (October 28th) and will run through Wednesday, November 24th.
Our sincere sympathies to the family of former WKYC Programming/Production Assistant Donna Kropf who passed away suddenly last Friday morning. Donna was a wonderful and kind lady who was friends with everyone she met and worked with. We certainly will miss her, but have very fond memories of some funny times here at WKYC.
Construction has finally begun here in the newsroom as we begin an expansion of sorts. Since we moved to our new editing and newsroom system in late September, everyone now has the capability of editing at their desks and thus we no longer need dedicated edit suites which used to be behind our main Assignment Desk. Instead, we will be knocking down a few walls to give some more room to some of Channel 3's other online projects including WKYC.COM, "Moms Like Me" and "Metromix Cleveland." Plus, these new areas will give us some fresh locations to put reporters throughout the newsroom when reporting about the 'net.
Television stations in the Cleveland/Akron/Canton market are reaping a nice stimulus with political advertising this year. According to the Associated Press, one research group expected stations to take in a record $3 billion dollars in revenue. Unfortunately, political spending is seen as a critical - but temporary - source or revenue. During the midterm elections of 2006, revenue was about $2.7 billion.
Speaking of politics, Decision 2010 coverage planning is in its final stages. NBC and WKYC will have unparalleled coverage on Tuesday night beginning with Channel 3 News at 6, 7 & 11 PM. Plus, we'll have cut-ins all evening long for one of the most important midterm elections in recent memory here in Ohio. Join WKYC's political team led by Senior Political Correspondent Tom Beres on Tuesday, November 2nd. The Director's Cut Blog reminds you to vote! Protect your rights.
As always, please don't forget to become a friend of Channel 3 News and Channel 3 Weather. We have special on-line content just for our Facebook friends including your chance to be our "Facebook Friend of the Day," daily behind the scenes promos, sneak peeks at NBC shows, a daily programming guide of what's on Channel 3 and much more.
