Nielsen: Ohio Television Markets Continue to Lose Households

by Frank Macek

The number of television households continues to decline for Ohio's largest television markets, according to the latest Nielsen Market Universe Estimates for the 2011-2012 survey period.

Ohio's largest television market, Cleveland/Akron/Canton, will lose 12,030 households from 2011 and 2012. However, the market will hold its rank as the 18th largest U.S. into next year.

The only positive increases in the state were in Columbus and Youngstown. Columbus will move up from 34th to 32nd largest U.S. market with an increase of 16,730 TV households. Meanwhile, Youngstown adds one market size from 111th to 110th, but will still lose 4,300 households.

It was bad news for all other rated markets in Ohio including in Cincinnati which falls from 33rd to 35th largest TV market in the country with a loss of 27,740 TV households.

Dayton falls one slot from 62nd to 63rd (-33,430 households), Toledo slips 4 slots from 70th to 74th (19,320 households) and Lima holds steady at market 201, but loses 670 households into 2012.

Across the country, the United State is expected to lose 1,256,140 television households between 2011 and 2012 as some consumers ditch their televisions for mobile and internet, among other reasons.

The top 10 television markets for 2012 are:

1. New York
2. Los Angeles
3. Chicago
4. Philadelphia
5. Dallas/Fort Worth
6. San Francisco/Oakland/San Jose
7. Boston/Manchester
8. Washington D.C./Hagerstown (+1)
9. Atlanta (-1)
10. Houston

Nationwide, the biggest losing television markets include:

• -5 | Tri-Cities, TN-VA (91st to 96th)
• -4 | Toledo, OH (70th to 74th)
• -4 | South Bend-Elkhart, IN (93rd to 97th)
• -4 | Springfield-Holyoke, IL (110th to 114th)
• -4 | Bend, OR (189th to 193rd)

The greatest gaining television markets include:

• +6 | El Paso/Las Cruces, TX (97th to 91st)
• +6 | Jackson, TN (182nd to 176th)
• +5 | Minot/Bismarck/Dickensen, SD (157th to 152nd)
• +4 | Savannah, GA (96th to 92nd)
• +4 | Wichita Falls/Lawton, TX (146nd to 142th)

Download the entire Nielsen rankings for 2011-2012

Source: Nielsen

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