Special to the Director's Cut Blog
By David Hrvatin
Then the world changed. The COVID-19 pandemic forced us all to take a step back. As a society, we gave a lot of thought to what truly matters most in our lives.
What Matters Most is different for everyone. Sometimes, what matters most is enough to compel change. Change for you, your family, your career, even your health.
For a while now, "What Matters Most” has been the name of our 6 p.m. newscast. But looking at the world around us, we realize those three words should apply to more than just one show. They should apply to everything we do at 3News. They will.
What Matters Most is recognizing real problems and showing practical solutions. What Matters Most is shared by all. The thrill of a win, the power of truth and the beauty of love.
Coinciding with the Opening Ceremony of the 2022 Winter Olympics in Beijing, “What Matters Most” becomes more than simply a show title. It becomes a commitment to WKYC’s coverage and community involvement. Most importantly, it’s a dedication to listening to, and serving you. What’s important to you is what matters most to us.
For those wondering what this means for our 6 p.m. newscast, “What Matters Most”, that will now be known as “3News at 6.” For viewers who regularly record this newscast, you’ll want to update your DVR settings to record “3News at 6” when it appears on your program guide.
For seventy-three years, WKYC has operated to serve in the public interest of Northeast Ohio. That will never change. What Matters Most is not for us to say; it is for us to share. Our new tagline is participatory. We encourage you to share your story ideas and what matters most to you by way of emailing whatmatters@wkyc.com. Messages sent to that address go directly into the inboxes of our content and creative leaders.
