Director's Cut Blog with Frank Macek

By Frank Macek @maceknewsnation As I've mentioned in previous posts, WKYC Studios recently adopted the tagline "What Matters Most," a powerful and purposeful message introduced just in time for the 2022 Winter Olympics.  This new brand identity reflects our station’s renewed focus on stories that truly impact our community and resonate with our viewers on a deeper level.  Whether it's breaking news, in-depth investigations, or heartwarming local features, we want everything we produce to align with what matters most to Northeast Ohio. To help roll out this initiative, our talented marketing and promotions department developed a series of compelling promos that have been airing throughout February. These spots creatively highlight the station’s commitment to meaningful journalism and authentic storytelling, all while capturing the excitement and unity of the Olympic Games.  If you haven't seen them yet, be sure to check them out—they’re a great representation of t...

Frank Macek @maceknewsnation I put out the call, and you answered filling my inbox with emails for our first session of " Hey Frank ." This gives you a chance to ask questions about the things you see on WKYC regarding our news  product, NBC programming, on-air talent or the station's community outreach programs. Don't forget, you can email me your questions at fmacek@wkyc.com So let's get started with our first edition... ----------------------------------------------------------------------------------------------------------------------------- Hey Frank - "How are the ratings? Can you post them for the public to see?  - Joseph Hey Joseph - The station remains very competitive in all our news time periods. We are giving long-time news leader WJW a run for its money in the morning time slots and during the evening. I can not post specific ratings numbers due to Nielsen rules and regulations. Plus, I do not see the daily numbers or put much stock into them. W...

Special to the Director's Cut Blog By David Hrvatin In late 2019, WKYC took a decidedly bold step and brought our 70-year-old TV station into the modern era. Our entire staff came together to rethink our approach to storytelling and created fresh content to keep up with the changing content preferences of audiences while maintaining the level of journalistic integrity Northeast Ohioans expect from us. Then the world changed. The COVID-19 pandemic forced us all to take a step back. As a society, we gave a lot of thought to what truly matters most in our lives. What Matters Most is different for everyone. Sometimes, what matters most is enough to compel change. Change for you, your family, your career, even your health. For a while now, "What Matters Most” has been the name of our 6 p.m. newscast. But looking at the world around us, we realize those three words should apply to more than just one show. They should apply to everything we do at 3News. They will. What Matters Most i...

By Frank Macek @maceknewsnation Ever wondered about something you see on the air at WKYC Studios? Submit your questions and I'll do my best to answer them in an upcoming edition of "Hey Frank." Keep in mind, I can not divulge station secrets or address rumors, but I will honestly try and answer questions about the programing and people you see on 3. Please email me at fmacek@wkyc.com . (I will not publish your email addresses on the blog, but would appreciate you providing your first name that I will use as part of the feature format.)