The fundraising initiative launched on Monday across TEGNA’s stations. The TEGNA Foundation matched the first $100,000 in donations. All money raised will be donated to the Red Cross Hurricane Harvey Relief Fund.
“This is just the beginning. We will use this momentum to continue to serve our communities and help improve the lives of those in need,” said Dave Lougee, president and CEO, TEGNA. “I want to especially thank Lowe’s Home Improvements who, during a Texas Cares telethon on WCNC in Charlotte, donated $500,000. I am incredibly proud of how our stations and communities have come together to help those impacted by Hurricane Harvey and serve the greater good.”
All 46 TEGNA stations in 38 markets are helping raise money and encourage donations for Texas Cares. Stations are running stories on-air and across social media, hosting telethons, telling stories of impact and informing viewers how they can help.
All stations have a dedicated donation page on their website. Donations to the Texas Cares initiative are tax deductible and proceeds will go to the Red Cross Hurricane Harvey Relief Fund.
More information can be found at wkyc.com/texascares
More information can be found at wkyc.com/texascares