Tuesday, July 15, 2014

LeBron's Homecoming Gives Channel 3 National Exposure

By Frank Macek

The announcement last week about the return of basketball superstar LeBron James to the Cleveland Cavaliers has generated plenty of buzz worldwide, to say the least. Friday's announcement is the biggest sports story for 2014.

Channel 3 News devoted non-stop, team coverage of the announcement from the time the story broke during our noon broadcast until the end of Channel 3 News at 6 p.m. After NBC Nightly News, WKYC also presented our viewers with another hour long special from 7 to 8 p.m. and expanded coverage on Channel 3 News at 11 p.m. that night.

Jim Donovan on NBC Nightly News
National media from coast to coast contacted Channel 3 wanting interviews and insight from our news team of how important the impact will be on the city that just days earlier won the Republican National Convention in 2016.

Channel 3 News wall to wall coverage was carried by the NBC Newschannel for any affiliate who wished to air parts of our coverage live.

WKYC Sports Anchor Jim Donovan was featured on "NBC Nightly News with Brian Williams" after reporter Jenna Wolfe came to town for a story that aired in their newscast on Friday.

Then over the weekend, "Entertainment Tonight" interviewed WKYC's Sports Reporter Dave Chudowsky for his take on LeBron and how the two time NBA Finals champion would be received in Cleveland after his original "Decision" to head to the Miami Heat four years ago. That story aired Monday night during their show between 7:30 and 8 p.m. on Channel 3.

Dave Chudowsky on "Entertainment Tonight"
When the big stories break, our team of experienced reporters and anchors are the ones the national media turn to.

Because at Channel 3, we continually "See the Possible" in northeast Ohio.

Be sure to follow Frank Macek on Twitter @frankmacekwkyc