The game was by far the most watched program of the night, averaging 429,000 viewers, and the Adults 25-54 rating was higher than any of the preseason games of 2011. “Football is back! And like fans all over Northeast Ohio, we really enjoyed watching the Cleveland Browns beat the Green Bay Packers,” said Brooke Spectorsky, President and General Manager of WKYC.
“The preseason games on Channel 3 have always garnered excellent ratings, and this year looks to be even more exciting. I know Jim Donovan and Bernie Kosar are really looking forward to calling next Friday’s first home game against the Eagles.” The HD production of Browns preseason includes a crew of over 30 technicians and production personnel, 10 cameras, 8 channels of video replay, live aerial coverage from the Goodyear blimp and unique access to players and coaches.
It’s helmed by Emmy award winner and Olympic Games veteran director Al Wohl and produced by Emmy award winner Jeff Yakawiak, WKYC Sports Director. Last week, the preseason matchup against Detroit Lions aired on WOIO-TV as Channel 3 carried prime time Olympic coverage. The combination of Olympic and Browns ratings quadrupled all other broadcasting and cable shows that evening.
*A rating is a percent of total Cleveland TV homes and viewers. A share is a percentage of total audience watching television at that time and watching the Browns game. For example a 53.5 share of Men 25-54 means that 53.5% of Men 25-54 watching tv at that time were watching the Browns game.
