Friday, May 27, 2011

May Sweeps: Channel 3 News #1 at 4:30 a.m. and 11 p.m.

By Frank Macek

Once again, Channel 3 News is the area's top choice for news, weather and sports at 11 pm, according to the results of May 2011 sweeps that ended Wednesday.

Channel 3 News at 11 pm outpaced all competition in the time slot for the all important Adults 25-54 demo, Monday through Sunday and improved the Monday through Friday lead-in from weak NBC programming by nearly 20%.

Channel 3 News at 4:30 a.m. also led the pack in early morning news finishing #1 in Adults 25-54.

In those same key demographics, WKYC ranked #2 at 5 a.m., #2 at 6 a.m., #2 at 6 p.m. and #2 at 7 p.m.
  • Channel 3 News at 6 p.m. was the only newscast that saw month to month growth during the time period, while the other stations lost viewers in Adults 25-54 
  • Channel 3 News at 7 p.m. was ranked #1 in Women 25-54.
  • Channel 3 News Weekends from 9 to 10:30 a.m. retained its #1 position
  • Dr. Phil finished #1 against stiff news competition at 5 p.m. in Adults 25-54.
Click on the video to watch Channel 3's latest proof of performance commercial that began airing on Thursday: