By Frank MacekOnce again, Channel 3 News is the area's top choice for news, weather and sports at 11 pm, according to the results of May 2011 sweeps that ended Wednesday.
Channel 3 News at 11 pm outpaced all competition in the time slot for the all important Adults 25-54 demo, Monday through Sunday and improved the Monday through Friday lead-in from weak NBC programming by nearly 20%.
Channel 3 News at 4:30 a.m. also led the pack in early morning news finishing #1 in Adults 25-54.
In those same key demographics, WKYC ranked #2 at 5 a.m., #2 at 6 a.m., #2 at 6 p.m. and #2 at 7 p.m.
- Channel 3 News at 6 p.m. was the only newscast that saw month to month growth during the time period, while the other stations lost viewers in Adults 25-54
- Channel 3 News at 7 p.m. was ranked #1 in Women 25-54.
- Channel 3 News Weekends from 9 to 10:30 a.m. retained its #1 position
- Dr. Phil finished #1 against stiff news competition at 5 p.m. in Adults 25-54.
