Gannett Co., Inc., parent company of WKYC-TV, today launched a new corporate brand strategy and national advertising campaign that elevates the company’s corporate identity and supports its unique portfolio of trusted brands, powerful network of broadcast, digital, mobile and publishing properties and unmatched local-to-national reach.The new tagline, “It’s all within reach,” captures the benefits Gannett provides for consumers, business customers and employees. Through its portfolio of trusted brands, Gannett gives businesses the opportunity to engage targeted audiences on any platform – TV, local and national newspapers, online, handheld devices and even in a specific elevator in a specific building on a specific street.
“We have significantly changed our business and portfolio over the last several years. Our brand launch represents the natural evolution of that transformation,” said Craig Dubow, Gannett’s chairman and chief executive officer. “Today, Gannett offers consumers and businesses everything they need to connect and engage with what matters most to them - anywhere, anytime and on every platform. It’s important for our brand to reflect and promote our company as it is today and the tremendous value we bring. Elevating our corporate brand and raising awareness about the depth and breadth of our unique portfolio will help us achieve our strategic goals, including growing our company, attracting and retaining the best people and increasing shareholder value.”
Gannett’s brand strategy is supported by a national advertising campaign and includes broadcast, digital, print and social media. It also leverages Gannett’s own extensive network of broadcast, digital and publishing properties. Ads will run in USA TODAY, in all 81 U.S. community newspapers, on Gannett’s 23 broadcasting stations, on more than 100 of the company’s digital properties and on Captivate, Gannett’s digital programming and advertising network with nearly 9,000 elevator and lobby screens in more than 900 buildings.
An updated corporate web site was also introduced at gannett.com to reflect the new brand identity and present the company’s unique advantages and competitive strengths, including its employees.
“In today’s changing media landscape, Gannett is in a unique position to help businesses reach, tailor and direct their messages to specific audiences on many different platforms - - right down to a targeted demographic, watching an ad in an elevator on one of our Captivate screens,” said Gracia Martore, Gannett’s president and chief operating officer. “Gannett is providing the engaging content consumers want, everywhere they want it, and finding new and innovative ways to connect our business customers to those consumers.”
The new corporate brand identity also includes a new logo, mission and vision that more broadly represent the company. The new identity will be rolled out across all Gannett properties to create a stronger association between the Gannett corporate brand and its portfolio of properties. All Gannett businesses will identify themselves as Gannett companies.
For more information about the brand campaign, visit gannett.com.
