Tuesday, January 04, 2011

A Double Dose Of Football Gives NBC A Ratings Win

NEW YORK - NBC can thank bad weather for its ratings win last week.

The most-watched show was last Tuesday's special edition of "NBC Sunday Night Football," which had been postponed two days by the blizzard. It was seen by 23.7 million viewers.

Then NBC scored again five days later with another, regularly scheduled "Sunday Night Football" broadcast. Ranking second for the week, that game was seen by 19.4 million viewers, according to Nielsen Co. figures released Tuesday.

It was enough to give NBC an overall win in prime time.

But CBS could claim 11 of the week's top 20 broadcasts. CBS took the runner-up spot in prime time, followed by ABC and Fox.

Among evening newscasts, NBC's "Nightly News" was on top, as usual, followed by "World News" and the "CBS Evening News."