McLEAN, Virginia – Gannett Co., Inc. (parent of WKYC-Tv) announced Wednesday HighSchoolSports.net is launching hyper-local, co-branded high school sports microsites across its network of more than 100 local media web sites, plus national high school sports pages on USATODAY.com. HighSchoolSports.net is a subsidiary of Gannett and part of the Gannett Digital Network.
Leveraging the depth and breadth of Gannett’s sports content for consumers and advertisers, the HighSchoolSports.net microsites are expected to collectively reach approximately 9.4 million unique monthly visitors.
Consumers continue to access Gannett’s trusted local high school sports coverage through local Gannett-owned media web sites, with each site’s microsite enhanced with HighSchoolSports.net content.
"HighSchoolSports.net is a strong brand in the high-school athlete community. We are combining the news gathering assets of our newspapers and television stations with the technology and school relationships of HighSchoolSports.net to create the best possible experience for users and advertisers. This unlocks the full value of our prep sports content for our readers and for sports marketers, including national marketers, who are increasingly looking to reach 12- to 17-year-old athletes and their families at the local and regional level," said Peter Lundquist, vice president and general manager, Gannett High School Sports.
"At the same time, our local media outlets -- through their new co-branded HighSchoolSports.net microsites -- provide consumers with more national and local high school sports coverage, video, schedules and statistics. Readers of USATODAY.com's national prep sports coverage will also find expanded coverage."
