Thursday, May 27, 2010

May Sweeps "Golden" For Channel 3 News at 6 & 11 PM

By Frank Macek

May Sweeps came to an official end Wednesday Night...and despite some stiff network competition and a struggling NBC Network, WKYC proves once again our newscasts are the #1 choice for local viewers at 6 & 11 PM.

The biggest headline was Channel 3 News at 11 PM beating Fox 8 News at 10 PM, despite American Idol. WKYC was #1 in late news (which includes the 10 & 11 PM news time periods) in Adults 25 to 54, Men 25 to 54 and Women 25 to 54. Channel 3 News at 11 PM is anchored by Romona Robinson, Betsy Kling and Jim Donovan. The show is produced by Amanda Subler and directed by your blogger, Frank Macek.

In a head on race at 11 PM only, WKYC was #1 at 11 pm in ALL demographics.

The return of Jay Leno to "The Tonight Show" also had a major impact on late night viewing, as Jay was #1 in all key demos for his time period...beating Letterman, hands down.

Channel 3 News at 6 PM also held on to its #1 position on early newscasts with an increase of 14% in audience share over April. That show is anchored by Romona Robinson, Betsy Kling and Jim Donovan and produced by Jon Adkins and directed by Al Wohl.

Other results of the May book include Channel 3 News at 5 AM and 6 AM coming in a strong second place finish right behind WJW. Those shows are anchored by Mark Nolan and Hollie Strano, produced by Meg Brutoczky, Brooke Whitney and Eric Longville. The director is Jerry Albert.

And finally, the weekend morning shows from 9 - 10:30 a.m. retained its #1 position on Saturday and Sunday Mornings...with an audience growth of 8% from last May. Kim Wheeler and Bruce Kalinowski anchor the weekend mornings. The show is produced by Caitlin Kollar and Directed by Matt Babb.

Congratulations to WKYC News Director Rita Andolsen, Assistant News Director Howard Fencl and all the men and women who make WKYC the place to be.

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