Monday, March 08, 2010

WKYC and Gannett Offer Promotional Support To Help Military Members and Veterans

WKYC and parent company Gannett are offering promotional support to ClearChoice Dental Implant Centers, the No. 1 dental implant provider in the U.S., to help current members of the military and military veterans who have developed dental problems related to their service.

With ClearChoice's Star Spangled Smile program, 18 military members and veterans across the country in need of dental restoration will receive at no cost to them a complete set of dental implants and new teeth.

These full mouth restorations collectively are valued at more than $1 million. Individuals can nominate deserving veterans for the program by submitting essays to the Star Spangled website (

Seven Gannett TV stations -- WXIA-TV at Atlanta, WKYC-TV at Cleveland, KUSA-TV at Denver, KPNX-TV at Phoenix, KSDK-TV at St. Louis, KXTV at Sacramento, and WUSA-TV at Washington, DC -- are participating, as are two Gannett newspapers, USA TODAY and The Arizona Republic.

"We are proud to offer this promotional support to ClearChoice as it gives back to our service men and women in this very unique and important way," said Dave Lougee, president of Gannett Broadcasting. "Through these broadcast and print properties, we hope to reach as many people as possible so they can nominate our veterans for this program."

In April, the participating Gannett TV stations and newspapers will encourage people to nominate veterans for the program through a series of ads. During May and June, the veterans will undergo the dental procedures and in July those same Gannett TV stations and newspapers will promote the winners with "reveal ads" and promotions showing how the procedures have changed the participants' looks.

"ClearChoice is happy to help these fine men and women regain their smiles," Larry Deutsch, vice president of marketing at ClearChoice and ClearChoice partner, said. "They have put their lives on the line for our freedom. To give back the little we can do at every one of our centers makes all of us at ClearChoice very proud. ClearChoice wants to thank Gannett, USA TODAY and Gannett Broadcasting for their effort on this project."

ClearChoice ( is America's largest provider of Dental Implant treatment. ClearChoice is like a hospital for dental implants, staffed by oral surgeons, prosthodontists and master dental implant lab technicians. In each multi-million dollar center, patients will find 3-D CAT scan technology and on-site labs where the teeth are custom made.

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