Friday, March 05, 2010

Notes From The Newsroom: 3/5/10

By Frank Macek

It's time for another edition of "Notes from the Newsroom" as we blog from the WKYC Digital Broadcast Center about what's going on behind the scenes at Channel 3.

February sweeps finished up on Wednesday, March 3rd, with some very exciting results for WKYC. In the key demographic of Adults 25-54 (most used by advertisers), WKYC ranked #1 at 5 a.m., 6 p.m., 7 p.m. and 11 p.m weekdays and weekend mornings from 9 am until 10:30 a.m.

As you can guess, our Olympics coverage dominated Prime Time ratings for the entire two weeks between February 12th and February 28th. And, our "Olympic Zone" show hosted by WKYC's Jim Donovan was also well received at 7:30 p.m.

The new "Tonight Show with Jay Leno" is off to a very strong start on NBC at 11:35 p.m. For the first four nights this week, Jay has averaged a 3.7 rating in Adults 25-54 with a 13.4 share locally, according to Nielsen. Jay has beat Letterman every night.

An old friend stopped by to say hello Thursday evening at the WKYC Digital Broadcast Center. Former anchor & reporter Kristen Anderson is back in town for a visit. Kristin is looking fabulous and misses all her longtime friends, co-workers and Channel 3 fans. Kristin is now teaching and working on her advanced education at Philadelphia University. She was in town working on some interviews for school. Her husband, Jon Anderson - the former Channel 3 News Today morning anchor - is morning news anchor for Good Day Philadelphia at that market's Fox affiliate.

Have you seen our newest set? We first told you about this before the Olympics... It's called the "Channel 3 Cafe" where Hollie and Mark can interview guests, cook up Hollie's "Dish of the Week" and just hang out as part of our morning show in Studio A, across from the main anchor desk. If you haven't seen it, we've included a couple photos below.


Don't forget if you haven't joined us on Facebook yet, please become of friend of Channel 3 News and Channel 3 Weather. We have special on-line ncontent just for our Facebook friends including your chance to be our Facebook Friend of the Day, daily behind the scenes promos, sneak peeks at NBC shows, a daily programming guide of what's on Channel 3 and much more.