By Frank MacekBad news continues for U.S. media companies as ad spending fell 12% in the first quarter of 2009 according to a new report from Nielsen.
All sectors of the media declined $3.8 billion dollars compared to the first three months of 2008, including sales on the web.
Spanish language cable tv, cable tv, internet and network tv fared the best with losses of less than 5% year to year...while national newspaper, spot tv for smaller markets, B-to-B magazines and local Sunday supplements lost at least 25% of their business.
Local television for larger markets was down 15.6% That was actually worse than local newspapers or spot radio.
Some bright spots include an increase in spending on African American television which grew 7.9%.
Direct response advertisements also increased 14% thanks to spending from Heat Surge Heaters, Snuggie Blankets, Rosetta Stone Computer Software and Video Professor Computer Software.
Other increases include quick service restaurants (McDonald's, Wendy's, Burger King, etc.), restaurants, and wireless telephone services.
For the complete news release: CLICK HERE
Source: Nielsen
