Thursday, April 16, 2009

News: DTV Readiness Slowly Improving

By Frank Macek

According to Nielsen, 3.6 million or 3.2% of tv households, are still completely unprepared for the digital tv transition as of April 12th. The good news is Nielsen reports an improvement of nearly 200,000 households in the past few weeks since their March 29th survey.

This is down from 4.4% of tv households from February 15th - just 2 days before the original transition date when some stations did make the transition on time.

Now, there are just under 9 weeks to go until June 12th.

Here is how the numbers broke down demographically from the April 12th report:

Overall: 3.2%
White: 2.5%
African American: 5.9%
Hispanic: 5.4%
Asian: 4.3%
Under Age 35: 5.9%
Over Age 55: 1.7%

Least Prepared Market: Albuquerque-Santa Fe (9.1%)
Completely Prepared Market: Providence-New Bedford

The Cleveland market which includes Cleveland, Akron and Canton has 4.3% of households totally unready. This was the 10th least prepared of the 56 metered markets Nielsen surveys.

Our neighbors in Columbus are much better prepared with only 1.71% completely unready.

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Source: Nielsen, April 12th, 2009