Here is a list of some of Sunday's special features with Superbowl XLIII.
- At 9a, NBC's Today will open the network's coverage with a special two-hour program with Meredith Viera, Al Roker and Ann Curry giving viewers a behind-the-scenes look at all the Super Sunday preparations.
- At noon, Bob Costas will lead the pregame coverage with Road to the Super Bowl. Costas will be joined by co-hosts Cris Collinsworth, Keith Olbermann and Dan Patrick; analysts Jerome Bettis and Tiki Barber; and reporter Peter King among other sports contributors and Super Bowl winning coaches. Some of the highlights during the afternoon pregame show include NBC News' Matt Lauer's live interview with President Barack Obama from the White House; Bob Costas' interview with halftime performer, Bruce Springsteen; profiles of players from both teams; Al Roker hosting the Super Suite with pregame celebrity appearances/segments by Tina Fey, Will Ferrell, Jay Leno, Conan O'Brien, Jimmy Fallon among others; plus other live musical performances from rock stars Journey and John Legend as well as Faith Hill and Jennifer Hudson singing the national anthem.
- Super Bowl 2009 game kick-off is scheduled for 628p EST. Last year's Super Bowl between the Giants and the Patriots was viewed by an average of 97.5 million Americans, making it the most-watched Super Bowl event ever and the most-watched television broadcast in 2008.
- Even more tune in to the Halftime Show as more than 148 million viewers in the U.S. watched last year. This year's entertainment will be provided by Bruce Springsteen and the E Street Band. According to NBC, the Super Bowl and the halftime show will be broadcast globally to more than 230 countries and territories.