Here's our daily update of what's happening at the WKYC Digital Broadcast Center.
Tonight's WKYC Evening Programming Schedule:
6:00 PM: Channel 3 News at 6 PM
6:30 PM: NBC Nightly News with Brian Williams
7:00 PM: Channel 3 News at 7 PM
8:00 PM: Knight Rider
9:00 PM: Life
10:00 PM: Law & Order
11:00 PM: Channel 3 News at 11 PM
11:35 PM: The Tonight Show with Jay Leno
Check Out the New Channel 3 News Sponsor Tonight
Channel 3 News has a new sponsor starting tonight at 6 PM. Be sure to tune in to see another one of our really cool high definition opens. Most of these billboard opens are still created in house, then married to our new Gannett news opens. So far, our past sponsors have included Ford Flex, Ford Lincoln, Time Warner Cable and others.
Station History Updated on WKYC.COM
For those of your interested in WKYC's 60 years of on-air broadcasting, we have updated our station history page on wkyc.com including a look at some of our major accomplishments over the years, station slogans, news slogans and more. WKYC first signed on the air at WNBK-Channel 4 on October 31, 1948. To read more about our history, visit our website and click on "Station History" under the "About Us" tab or CLICK HERE
Half Way Through November Sweeps
Hard to believe, we are at the halfway point of November sweeps already. Numbers are looking good for Channel 3's 6 & 11 PM shows, despite the switch to Local People Meters (LPMs) which have been a little controversial since their launch on August 28th in Cleveland. With LPMs, demographics become more important than households as broadcast shares tend to decline, persons using TV (PUTs) go up and daily numbers tend to be volatile. The November book ends November 26th.
McCain a Winner On Leno Last Night
According to Nielsen, former Republican presidential candidate John McCain was a winner for Jay Leno and NBC last night, coming exactly one week after losing the election. McCain's first post-election interview gave Jay his best Nielsen household outing in 10 months, averaging a 4.9 rating/12 share.
Digital TV Doesn't Mean HD TV...Though Viewers Think So
A new study by Frank N. Magid Associates show that twenty-nine percent of respondents believe all TV programming will be presented in HD after the digital transition takes place in February 2009. A total of 96 percent of all consumers ages 21 and older say they have heard something about the pending digital transition. But not everyone has taken the steps necessary to be prepared for the upcoming change. The survey found that 59 percent of all consumers say they have what they need to receive local broadcast TV signals on Feb. 17, 2009. This proportion drops to 40 percent among households at greatest risk - those which rely solely on over-the-air signals for their TV programming.
For more on this study: http://www.magid.com/
