News: Former Voice Of NBC & WKYC Announcer Dies

LOS ANGELES -- Don LaFontaine, the voice behind thousands of Hollywood movie trailers, has died. He was 68. Many of you may remember hearing Don's voice on NBC and Channel 3 when he was an announcer for a number of our promos and station IDs.

LaFontaine has been a fixture in Hollywood for decades, working on about 5,000 movie trailers. Much of his fame stems from his trademark movie-trailer catch phrase, "In a world where..."

LaFontaine's agent Vanessa Gilbert says the voiceover artist died Monday as a result of complications from the treatment of an ongoing illness at Cedars-Sinai Medical Center in Los Angeles.

Don LaFontaine was a native of Duluth, Minnesota. After graduating from High School, he joined the army and eventually was stationed at Fort Meyer, Virginia, outside of Washington DC. He was assigned to the United States Army Band and Chorus as a recording engineer.

After his discharge from the service, he moved to New York City where he found work at National Recording Studios as a sound engineer/editor. Late in 1962, he was assigned to a young radio producer named Floyd L. Peterson, who was creating radio commercials for "Dr. Strangelove". They worked so well together that, in January of 1963, LaFontaine joined Floyd Peterson, making it a two man operation, working out of Floyd's apartment.

Over the next couple of years, the company rapidly grew to employ thirty people and expanded into its own building; a carriage house on west 57th street. Floyd L. Peterson, Inc. was one of the first companies to work exclusively in motion picture advertising. Prior to that time, most film promotion was done in-house by the studios. It was during this period that the format for the modern Trailer (Previews of coming attractions) was developed, and LaFontaine and Peterson were among the first to create the catch phrases that still dominate trailers; "In a world", "A one-man army", "No where to run, no where to hide and no way out" etc.

In 1965, a mix-up in scheduling prevented an announcer from making a session, and LaFontaine was forced to create a "scratch" narration for radio spots for the film "Gunfighters Of Casa Grande" in order to present something to the client, Metro-Goldwyn-Mayer. To his surprise, they bought his performance, and over the next 16 years he voiced thousands of spots and hundreds of trailers.

He spent a number of years as a head of production for Kaleidoscope Films, Ltd; one of the premiere trailer production houses. In 1976, he started his own production company, Don LaFontaine Associates. His first assignment as an independent was "The Godfather, Part II."

In 1978 he was asked to join Paramount Pictures, heading up the trailer department. Over the next three years, he became literally the "Voice" of Paramount. In 1980 he was named Vice President, but he missed being involved in active production.

He left Paramount in 1981 and moved from New York to Los Angeles, again as an independent producer. One of his first phone calls was from a young agent named Steve Tisherman, who urged LaFontaine to pursue voice-overs more aggressively. He signed with Steve Tisherman, and never looked back.

Over the past 25 years, LaFontaine cemented his position as the "King of Voice-overs." Aside from his continuing work in the trailer industry, he has also been the voice of NBC, CBS, ABC, Fox and UPN, in addition to TNT, TBS and the Cartoon Network. By conservative estimates, he has voiced hundreds of thousands of television and radio spots, including commercials for Chevrolet, Pontiac, Ford, Budweiser, McDonalds, Coke, and many other corporate sponsors. At last count, he has worked on nearly 5000 films, including appearances as the in-show announcer for the Screen Actors Guild and Academy Awards. Based on contracts signed, he has the distinction of being perhaps the single busiest actor in the history of SAG.

LaFontaine was married to Singer/Actress Nita Whitaker, and lived in Los Angeles.

Special thanks to: The Associated Press & the Don LaFontaine website

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