Skip to main content

Spotlight Article: WKYC's Information Center

by Frank Macek

The last few weeks have been quite busy here at the WKYC Digital Broadcast Center. The whole station is involved in a new project called "The Information Center" we'd like to share with you.

WKYC has become the latest of the Gannett Broadcasting stations to convert to this company wide iniative - a whole new way of bringing news and information to our viewers and readers on-line.

Earlier this year, each staff member at WKYC was asked to consider joining groups that would be responsible for a component of our on-line presence. These duties would be in addition to an employee's regular duties as the tv industry enters a new reality of multi-tasking.

We were not told which groups to join or how many to participate in. That decision was left to the individual who could join those that interested them most.

The response was tremendous and met with enthusiasm by most employees who realize they have a little time in their day to contribute to the station in non-traditional ways.

At each station, groups are formed with specific responsibilities. Part of the fun is naming our groups to reflect their mission. At some Gannett stations, like in Buffalo, groups take clever names likes "Phonies," "Flippers" and "Homies."

At WKYC, we chose more traditional group names including "Story Researcher," "Web Proofreader," "Community Calendar Editor," "Viewer e-Liaison," "Web Picture Editor," "Web Contributing Story Editor," "Social Media Pilot Group" and "Niche Web Site Contributor."

Each team meets regularly to come up with ideas for the execution of their team objectives. The training is all done by leaders of each team, who aren't appointed - but emerge into that role based on their experience. It's equal opportunity for all.

Let's a take a look at each of our Information Center groups:

Story Researcher - team members assist the news department in doing research for various news pieces or station projects.

Web Proofreader - our sleuths surf our own websites and blogs making sure information is accurate and that errors are pointed out and corrected as quickly as possible.

Community Calender Editor - these folks input information into our website that is sent to the station or that we are involved in. This gives larger database of events to offer our local audience.

Viewer e-Liaison - this important position directs the large amount of viewer emails we get to the appropriate department or person in a more timely manner so a reply can be sent as quickly as possible.

Web Picture Editor - these group memembers are responsible for taking the digital photos we get from viewers during severe weather or breaking news events and getting them onto the web as quickly as possible.

Web Contributing Story Editor - everyone is given the opportunity to submit ideas and work on stories that are then reviewed by the news department and published to any of our several websites.

Social Media Pilot Group - team members utilize social media platforms, like Facebook, to help promote station events and news stories and to interact with our audience directly in the community. They post videos, write their own profiles and interact with others online.

Niche Web Site Contributor - Because WKYC is creating new websites for the local community, this group works on developing blogs or websites like wkyc.com/outdoors, The Director's Cut Blog, Fair Weather Fans or North Coast Moms to name a couple.

As television continues to evolve on the internet as a distribution platform, these positions will become even more important as another way to connect with viewers and distribute information in non-traditional ways.

We'll have more on the Information Center in the coming months as it evolves here at WKYC.

The Most Popular Posts from the Director's Cut Blog

Natalie Clydesdale Joins WKYC Studios and the 3News Team

Natalie Clydesdale By Frank Macek A fresh, dynamic voice is joining the ranks of 3News, and her name is Natalie Clydesdale. Beginning Monday, May 19, Natalie steps into her new role as a multi-skilled journalist at WKYC Studios, bringing experience, passion, and a true love for storytelling to the Northeast Ohio community. Originally from Pittsburgh, Natalie is excited to return closer to her roots. With family already in Northeast Ohio, this move not only marks a professional milestone but also a personal one. Her familiarity with the region and its people gives her a unique perspective that will no doubt enhance her ability to tell the stories that matter most. Natalie arrives in Cleveland from KFOR-TV, the NBC affiliate in Oklahoma City, where she worked as a morning anchor and reporter. During her time there, she became known for her calm presence during breaking news coverage and her ability to connect with viewers in meaningful ways. Before that, she worked in Fort Wayne, Indian...

Where Are They Now? - Connie Dieken

Connie Dieken This month, we asked Connie Dieken to share with us some exclusive information on our Director's Cut Blog about what she has been up since leaving the WKYC family in our "Where Are They Now Feature?" We have video of Connie anchoring the 11 pm news at the end of the story. Connie spent 16 years broadcasting the news to Cleveland television viewers, beginning at Channel 3 in 1984. Her first duties at the station were as weekend anchor and consumer reporter. She quickly moved up and joined co-anchor Tom Sweeney on the anchor desk for the 5 PM broadcast...and became a main anchor of Channel 3 News at 6 & 11 PM. Her work garnered numerous high profile communication awards including Emmys, Tellys and being named Best TV Host by Cleveland Magazine. Viewers always loved Connie for her friendly & warm approach to bringing them the news of the day. Also during her stay at Channel 3, she married former Browns offensive lineman Doug Dieken. Her q...

Job openings at WKYC Studios & TEGNA Media Ohio for 8/14/25

By Frank Macek WKYC Studios has these job openings available if you are looking for a rewarding career experience with us at TEGNA Media's Cleveland location. We've also now added opportunities for our sister TEGNA stations in Columbus and Toledo, Ohio courtesy of the Director's Cut Blog. Current WKYC/Cleveland Job Openings Account Executive   Investigative Producer   Current WBNS/Columbus Job Openings Broadcast Director   Creative Marketing Producer Freelance Photographer/Editor   Managing Editor Multi-Skilled Journalist News Director   Photojournalist Producer   Current WTOL/Toledo Job Openings Account Executive Multiskilled Journalist Producer ***NEW*** Production Lead ***NEW*** Sales Coordinator You can also find other jobs within our parent company on the  TEGNA Career Page . Please note, you must apply via the website. Mailed applications are not accepted. Follow Frank Macek for new postings on X  @MacekNewsNation  or on Facebook at...

WKYC Studios Names Jeff Hoffman News Director

Jeff Hoffman, Courtesy: WKMG-TV CLEVELAND, OH (May 6, 2025) — WKYC Studios, TEGNA’s NBC affiliate serving Northeast Ohio, today announced that veteran broadcast executive Jeff Hoffman has been named news director, effective May 19, 2025. Hoffman will be responsible for overseeing the station’s news content across all platforms, including streaming, broadcast, and digital. Hoffman brings more than three decades of award-winning news and station leadership experience to the role, most recently serving as vice president and general manager of WKMG-TV in Orlando, where he led a dramatic turnaround of the station’s brand and performance, guiding the newsroom to #1 in late news and overseeing award-winning coverage. Before joining WKMG, Hoffman held news leadership roles in several top markets, including WAVE-TV in Louisville and WJZ-TV in Baltimore, WIS-TV in Columbia, and KNBC-TV in Los Angeles. He is a multiple Edward R. Murrow Award and National Association of Broadcasters’ Service to Am...

Where Are They Now: Sara Shookman Shines with Storyglow Studio and Spectrum News 1

by Frank Macek Sara Shookman For nearly a decade, viewers across Northeast Ohio welcomed Sara Shookman into their homes each evening as one of the trusted anchors of WKYC’s 3News. Her calm presence, journalistic integrity, and genuine connection with the Cleveland community made her a standout among local broadcasters. So, when Sara stepped away from her full-time role at WKYC in late 2022 to focus on family and new creative ventures, it left many wondering — what was next? As it turns out, plenty. Today, Sara Shookman is writing a compelling new chapter in her professional life — one that combines storytelling, community impact, and a continued connection to Ohio television. At the center of her current journey is Storyglow Studio , a creative content firm she founded with a mission to help nonprofits and purpose-driven organizations tell their stories with authenticity and heart. Storyglow Studio is built on the belief that powerful storytelling can inspire action. Sara and her t...

Where Are They Now?: Andrew Horansky

By Frank Macek If you watched WKYC during the mid-to-late 2010s, chances are you remember Andrew Horansky. With his thoughtful tone, strong on-air presence, and reporter’s instinct for the human side of the story, Horansky became a familiar face to viewers in Northeast Ohio. He joined Channel 3 in April 2015 after a long and well-traveled journalism career that took him across the country—and even overseas.  At WKYC, he served as both a general assignment reporter and weekend anchor, quickly making his mark with in-depth storytelling and a knack for covering both breaking news and community features with equal skill. Horansky brought a broad resume to Cleveland. Prior to arriving at WKYC, he had reported in Houston Austin, Chicago, Boston, Traverse City and Dubuque and was also known for his international reporting, including coverage from Iraq, Pakistan, Haiti and Sri Lanka. That global perspective, combined with a clear, calm delivery, made him a trusted presence on Cleveland air...

Welcome Amaya Ward: A Dynamic New Voice in Cleveland’s Newsroom

By Frank Macek Please join me in welcoming Amaya Ward to our newsroom team! A passionate, multi-skilled journalist, Amaya joins us from KFOR-TV in Oklahoma City, where she made her mark as a reporter dedicated to telling stories that matter. Her time there included coverage of vital community services like mobile medical clinics for homeless veterans, crime and public safety cases, youth nutrition efforts, and wildfire relief programs. With each story, Amaya worked to shine a light on people at the heart of the news—those who might otherwise go unheard. Amaya Ward (Courtesy: KFOR-TV) Amaya’s journalism journey began at the University of Oklahoma, where she graduated from the Gaylord College of Journalism and Mass Communication. During her time there, she became a familiar face on OU Nightly as both an anchor and reporter. She also worked as a sports pad host and served briefly as a Washington D.C. correspondent, gaining valuable experience across a wide range of formats and topics. H...

Where Are They Now: Amy Murphy (Hasten)

Former WKYC chief forecaster Amy Murphy (formerly Hasten) is our feature this time around on "Where Are They Now?". Amy was a very popular part of WKYC's weather forecasting team during the 1990s along with Mark Nolan and Eileen McShea. After leaving Cleveland, Amy headed to Miami - then finally onward to Los Angeles where we find her these days. Amy Murphy joined the FOX 11 and MY 13 News teams in April of 2006. You can see her regularly on FOX 11 News Saturday and Sunday editions doing the weather. She is also a general assignment reporter during the week, reporting for "FOX 11 News at 10PM," "My 13News at 11 PM" and "Good Day LA" on occasion. Most recently Amy worked in Phoenix as the morning and noon weather forecaster and entertainment reporter. It was there that she earned two Emmy nominations for her coverage for the 2002 Winter Olympics in Salt Lake City. Amy's career has spanned the country from KUSA-TV in Denver, where she was t...

Frank's Take: Let Producers Produce - Why the Future of News Demands a Return to Editorial Focus

By Frank Macek Walk into any newsroom today like WKYC, and you’ll likely find a familiar scene: a news producer juggling scripts, timing out live elements, coordinating with reporters in the field, updating rundowns—and, increasingly, triggering automation commands, punching live shots, cueing graphics, and managing tech workflows in real-time. In many markets, the days of a dedicated director or technical director operating behind the glass are becoming rare, replaced by a one-size-fits-all philosophy: if the system can be automated, the producer can run it. But just because the technology can allow producers to control more of the technical process doesn't mean they should. We’re reaching a critical moment in broadcast news where we need to seriously re-evaluate the role of the producer. If the future of news is going to be faster, smarter, and more responsive, producers must be freed to focus on what they were hired to do: produce. Let’s be clear—producing is not just “stacking ...

GO! Goes Bigger: WKYC Launches Extended 7–9AM Streaming Show on WKYC+ June 9th

By Frank Macek WKYC Studios is taking your morning routine to the next level. Starting Monday, June 9th, Northeast Ohio viewers will be able to catch another two full hours of GO! from 7 to 9 a.m.—exclusively on WKYC+, our free streaming channel. It’s a first-of-its-kind move for the station, designed to deliver more of the content you love, wherever and whenever you want to watch. The new streaming edition of GO! brings the same trusted team of local personalities—Danita Harris, Dave Chudowsky, Matt Wintz, Brissa Bradfield, Candice Hare, David Greenberg and Monica Robins—to a platform that fits into your schedule and your screen of choice, whether that’s a smart TV in the kitchen, your phone on the go, or a tablet by the bedside. It’s everything you already count on from Channel 3 News—just a little later and a lot more accessible. What’s New About This GO!? The 7–9 a.m. block of GO! is not a repeat or a simulcast of the TV broadcast—it’s a fully live and locally produced show, offeri...