A Chat with Gannett's Dave Lougee -The new head of Gannett's 23-station TV group says big changes in the media marketplace are demanding big changes in the ways that stations do business.
At Gannett, that means more AEs and news producers on the street, close cooperation with the newspapers on the Web, mobile broadcasting and an interactive relationship with viewers.
In this interview with TVNEWSDAY Publisher Kathy Haley, Lougee talks about other parts of the Gannett strategy—stations and newspapers working together on the Web to exploit their combined 100-market footprint, a joint venture with Tribune that is creating new community sites, preserving extra digital spectrum for mobile broadcasting and developing a "true" interactive relationship with viewers.
It's a fascinating insight into what the Director's Cut Blog has been telling you for the past year about how we see the future of TV.
To read the interview: CLICK HERE
Courtesy: TVNewsday.com
