The final numbers are in for November sweeps...
Channel 3 News at 11: #1
Channel 3 News at 7: #1 for news/#2 in timeslot
Channel 3 News at 6: #3
Channel 3 News Today: #2
Channel 3 News Weekend Mornings: #1
These are 12+ ratings. The demographic ratings will be out in about a month. Channel 3 looks to be strong, based on recent trends, in all key categories.
Overall, viewership "appears" to be down for everyone, especially in late news - as more people turn to DVR recording, more channel choices and the internet. However, the overnight ratings from Nielsen do not immediately reflect "live" - plus DVR viewing tallies. Those are where the lost viewers re-appear.
Multi-platform outlets will become an even more constant concern as we move along. It's not only a threat, but an opportunity to reach into the internet for viewers as well - appealing to viewers & readers outside our traditional viewing areas.
