Sony Corp announced on Monday that it will launch an ultra-thin, flat 11" TV this December. The new 3mm TV will be the world's first based on organic light-emitting diode or OLED technology."Some people have said attractive products are slow to come at Sony despite its technological strength," said Sony President Ryoji Chubachi at a news conference in Tokyo.
"I want this world's first OLED TV to be the symbol of the revival of Sony's technological prowess."
The new TV will have an average life span of about 30,000 viewing hours - roughly half of Sony's LCD TVs. This breaks down into about 8 hours of daily use for 10 years.
It it difficult at the moment to make larger panels the company addded, limiting the appeal of the otherwise promising, next generation TV sets..
The price tag will be about 200,000 yen ($1740).
The new set will go on sale in Japan first on December 1st. Overseas dates have yet to be announced.
