Thursday, September 29, 2011

Channel 3 Presents "The Cutting Edge: Beating Breast and Prostate Cancer" on 10/8/11

It’s a simple word….but it changes your life forever. Cancer.

Almost five million Americans are currently battling breast or prostate cancer, and those numbers are expected to rise. The most powerful weapon in this war is knowledge.

In an hour-long primetime special on Saturday, October 8th, at 8 pm, you’ll see the latest procedures, medical trials, and alternative therapies.

Plus you’ll learn how innovative new treatments are saving lives without sacrificing quality of life. Surgeons and oncologists from the nation’s top hospitals share their knowledge and their hopes for these breakthrough regimens.

There will also be a simultaneous live online chat on wkyc.com/cuttingedge produced by MedCity Media. The chat will include doctors and medical experts who will respond to viewer’s questions and experiences as they watch the show.

WKYC News will produce a companion series of targeted news stories October 5th, 6th and 7th at 11 pm. The stories will focus on local medical advances, the latest 3D mammogram technology available here in Cleveland, and how long-term cancer survivors are inspiring those newly diagnosed.

Cutting Edge; Beating Breast and Prostate Cancer is the second of three prime-time health specials being produced and aired by the Gannett Broadcast division for their stations across the country.

The third special, Cutting Edge; Attacking Heart Disease, will air on Wednesday, October 26th at 8pm.