Wednesday, June 24, 2009

News: DTV Readiness Improves Slightly Following The Transition

The Nielsen Company reported Wednesday that 2.1 million American households, or 1.8% of the U.S., still could not receive digital television signals through the week ending June 21st. This is an improvement of 400,000 homes since the week of the June 12th digital television transition.

In the Cleveland/Akron/Canton market the number fell to 38,276 households from nearly 55,000 prior to June 12th. Still, this number represents 2.51% of all local viewers who are not receiving digital tv signals "over the air."

One factor playing into these numbers may be these households can still get limited signals from low power tv stations that were not forced to switch to digital.

Across the nation, Nielsen estimates 59% of the completely "unready" homes receive at least one low power station or a foreign station from Mexico or Canada that also remain analog.

And in many markets, an average of 3.6 low power stations remain available to viewers who may be content with that limited programming, for now.

Source: Nielsen