Saturday, November 17, 2007

From the Mailbag: Change again for the Akron Canton News

From: Dustin in Akron

Q: Seems that the re-branding to "Channel 3's Akron Canton Newscast" was short lived. Other than the open to the newscast the graphics were all back to the blue "Akron Canton News" graphics...Just curious if you knew anything about it?

A: Well, it seems our rebranding may have been a little premature. Time Warner asked us to continue with the name of "Akron Canton News" with its own look, so they can present the show as a unique product for various reason$. However, we do plan further graphic changes to the broadcast including the set's background. We've just had to go back to the drawing board. It's not exactly how we hoped to make the transition - but it is what it is.