By Frank Macek Despite this year's move of the February book to March in anticipation of the switch to all digital broadcasting, WKYC wound up the month with a strong showing, particularly in the most important age demographics. As you know, the transition date for most stations moved to June 12th, but Nielsen went ahead with their original March book plans as scheduled. Stations were previously interested in claiming victory based on Households (HHs) before Local People Meters (LPMs) came to Cleveland last August. This was mainly because Nielsen took several weeks after the actual sweeps period ended to release the break down of individual demographics. Stations were quick to use the total amount of people watching to begin selling their next quarters. Now, the demographic breakdown occurs instantly and continuously. And stations have a much clearer, daily picture of how their products are attracting the coveted "money demo" audiences. Those keys to success are measured...