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Showing posts from December, 2011

Year in review: A Look Back At 2011 At WKYC

By Frank Macek As we prepare to wrap up 2011, the Director's Cut Blog would like to take a look back at some of the events here at Channel 3. The year was filled with plenty of changes, new faces, triumphs and goodbyes. WKYC was once again the over the air television home of both the Cleveland Indians regular season and the Cleveland Browns preseason coverage. Although neither team lived up to expectations, the sports year was exciting with the uncertainly of a NFL and NBA lockout and down to the wire negotiations that saved both seasons. The Ohio Lottery switched from WEWS to Channel 3 where the nightly drawings can now be seen right after the revamped edition of Channel 3 News @7 with anchors Chris Tye and Robin Swoboda who took over the show in March. The station launched a new savings website called "Deal Chicken" where our viewers can save up to 90% off at local area restaurants and establishments. Unfortunately, our parent company Gannett also announce...

Promo: The Beat Reporters of Channel 3 News

Click on the video to watch one of new Channel 3 promos highlighting the experienced beat reporters of Channel 3 News including Kim Wheeler (education), Maureen Kyle (consumer), Monica Robins (health), Tom Meyer (investigative) and Tom Beres (politics).

Director's Cut Alert: Russ Mitchell to Anchor WKYC News

Russ Mitchell, Courtesy: CBS Russ Mitchell, current anchor of the CBS Evening News weekend editions and The Early Show on Saturday, and national correspondent for CBS News Sunday Morning, the CBS Evening News, and The Early Show will be joining the staff of WKYC as Managing Editor Evening News and lead anchor of the 6pm and 11pm newscasts beginning January 16, 2012. “I’ve thoroughly enjoyed my years at CBS and the challenges and excitement of a network role,” stated Mr. Mitchell, “but I've been offered a unique opportunity to help create the next generation of local news in a great place and have a key role in trying to make a difference in a wonderful community.” “Russ’s breadth of experience and his passion for our industry and our local mission is unparalleled,” remarked President and General Manager Brooke Spectorsky. “2012 will be a pivotal year for Northeast Ohio with everything from major economic projects to a Presidential election. Russ will help position Channel 3 ...

FCC May Soon Muzzle Loud Commercials

Special to the Director's Cut Blog By Mike Snider, USA Today The Federal Communications Commission today is expected to pass regulations requiring broadcasters and cable and satellite TV systems to maintain constant volume levels. The order, which goes into effect one year from today, "says commercials must have the same average volume as the programs they accompany," says FCC Chairman Julius Genachowski. Last year, President Obama signed into law a measure that Congress passed giving the FCC authority to address the problem. A Harris poll taken around that time found that 86% of people surveyed said TV commercials were louder than the shows themselves -- and, in many cases, much louder. "It is a problem that thousands of viewers have complained about, and we are doing something about it," Genachowski says. While normal listening levels average about 70 decibels for a typical TV broadcast -- 60 is equivalent to a restaurant conversation; 80 to a garbage d...

Director's Cut Alert: Gannett Shutters Metromix.com Websites in Broadcast Markets

Gannett is ending its popular Metromix.com websites, including WKYC's, it is being announced today at the broadcast stations across the company. WKYC launched Metromix.com ( cleveland.metromix.com ) in June 2008 as a hip, new website for socially active taste-makers and young professionals looking to be one-step ahead of Cleveland's latest trends and hotspots. While Cleveland's site was creative and innovative, the other markets failed to ignite. At this time, it appears the websites will continue their affilation with Gannett newspapers, but not the broadcast stations.

Behind The Scenes: Rockefeller Tree Lighting on 11/30/11

There was plenty of holiday spirit in the air this week with the official lighting of the Rockefeller Center Christmas Tree. We stopped by WNBC's party to get holiday wishes from folks ranging from Donald Trump to the casts of NBC’s "30 Rock" and "Smash". Plus, hear everyone’s musical talent in their very own recital of “Deck the Halls”. Click on the video to watch: