By Frank Macek If you’re a regular viewer of 3News in Cleveland, you’ve probably noticed a new emphasis in how weather is presented—especially when it comes to terms like “Weather Impact” and “Weather Impact Alert.” These phrases are showing up on-air, online, in mobile alerts, and on social media. And while they may sound like just another layer of weather branding, they actually serve a very specific purpose that affects how you understand and respond to the forecast. Let’s dig into what these alerts really mean—less from a technical or marketing perspective, and more from the point of view of you, the viewer, trying to get through the day. Why “Weather Impact” Is About You—Not Just the Weather Traditionally, weather reports have focused on the numbers: temperatures, wind speeds, dew points, snowfall totals, and radar images. While all of that is still important, it doesn’t always help you figure out how the weather is actually going to affect your routine. That’s where the idea of ...