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Gannett Acquires Mobestream Media

Gannett, parent company of WKYC-TV, announced today that it has acquired Mobestream Media, maker of the Key Ring consumer rewards mobile platform (“Key Ring”) available on all major smartphones. Terms of the acquisition were not disclosed. More than five million users have downloaded the free Key Ring app to scan and store existing loyalty cards, join new rewards programs and get mobile coupons and other promotional offers delivered to their smartphones. With Key Ring, consumers have a simple solution to access their digital coupons, digitize their loyalty cards, join new loyalty programs, manage their accounts online and share their cards and offers through their social networks and email. Consumers also receive location-based mobile coupons and other promotional offers. “Mobile coupons are a fast-growing segment of the national and local marketing sector. Key Ring has led the way with consumer adoption of its smartphone app and developed key relationships with small and mid-s...