Last week, NBC News' "Today" reached another unprecedented milestone: 700 weeks as America's number one morning program. No other morning news program has come close to a winning streak like "Today's." Moreover, the win marks the longest current winning streak in all of broadcast television, by any show, in any daypart. The winning streak began December 11, 1995, and season-to-date, "Today" holds its largest advantage over GMA in five years - since 2004. And, to keep with what's become a morning news tradition, NBC News' "Today" aced the week, attracting 5.6 million viewers for the week of May 4 – a 1.1 million (24 percent) lead over GMA and a 2.7 million (93 percent) lead over CBS' "The Early Show." Season-to-date, "Today's" advantages over GMA have increased across the board versus the same period last season. For the week, "Today" led with a 4.2 household rating/15 share and 5.6 million...