WKYC and Third Federal are kicking off a new community initiative, the #WeReadHere campaign, to encourage parents to spend 20 minutes a day reading with their children. Take a look at a few images that have been shared with WKYC! ( READ MORE ) UPLOAD: Share your selfie here MOBILE USERS: Share pics here The initiative, which launched on World Read Aloud Day, March 4, urges parents to post "reading selfies" on social media using the #WeReadHere hashtag. More than a one-day event, the campaign will continue through the spring and summer and will provide rewards to randomly selected families who post pictures showing that they have made reading a habit. Twice a week, a sampling of "reading selfies" posted by viewers will be shown on the air during WKYC news programs. Beyond the selfies, the campaign also spotlights other ways to support literacy efforts in Northeast Ohio. These include: Greater Cleveland Volunteers is collecting new and gently used bo...