Gannett Co., Inc., parent company of WKYC-TV, today launched a new corporate brand strategy and national advertising campaign that elevates the company’s corporate identity and supports its unique portfolio of trusted brands, powerful network of broadcast, digital, mobile and publishing properties and unmatched local-to-national reach. The new tagline, “It’s all within reach,” captures the benefits Gannett provides for consumers, business customers and employees. Through its portfolio of trusted brands, Gannett gives businesses the opportunity to engage targeted audiences on any platform – TV, local and national newspapers, online, handheld devices and even in a specific elevator in a specific building on a specific street. “We have significantly changed our business and portfolio over the last several years. Our brand launch represents the natural evolution of that transformation,” said Craig Dubow, Gannett’s chairman and chief executive officer. “Today, Gannett offers consumers a...