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Showing posts with the label notes from the newsroom for 4/5/10

Notes From the Newsroom: 4/5/10

By Frank Macek So sorry for the lack of updates the past week or so, Your blogger took a little time off for vacation and to spend with the family during some trying times. On the fortunate side, the weather could not have been better. Welcome to Spring - or is it Summer alrealdy?!?! Now, here's a catch up look at some of what has been going on here at the WKYC Digital Broadcast Center. March sweeps have concluded and WKYC continues to have good momentum following an outstanding February sweeps period. In the all important Adults 25-54 category, WKYC was number #1 at 5 AM, 6 AM (tied with WJW), 6 PM, 7 PM (tied with "2 1/2 men") and 11 PM. The "new" 'Tonight Show with Jay Leno' was also #1 in the demos at 11:35 p.m., beating David Letterman on CBS. WKYC, The Plain Dealer and Ideastream (WVIZ-TV and WCPN-FM) kick off a year long campaign this week called "Fighting Fat" as we bring obesity epidemic into focus and find ways to solve it. Se...