Skip to main content

Posts

Showing posts with the label cuez

Behind The Scenes: What a Newscast Director Really Does in the Age of Automation

By Frank Macek WKYC Senior Director & Blogger Frank Macek Ever watched a flawless newscast and thought, "Wow, they make it look so easy?" The reality is that what happens behind the scenes is a high-stakes symphony of precision, timing, and trust—especially for the newscast director, the unsung maestro behind every broadcast. In today’s control rooms, directors aren't just calling shots—they’re operating complex automation systems like Sony ELC, Ross OverDrive, Grass Valley Ignite, and the newest disruptor on the scene, Cuez. These systems streamline the production process and increase consistency, but they don't replace the quick thinking, adaptability, and creative instincts of a seasoned director. The Evolving Role of a Newscast Director Traditionally, directing a newscast was a manual ballet of technical direction, communication with crew and talent, and hands-on control of video switchers, audio boards, and playback decks. Automation has evolved this role sig...