WKYC Rolls Out Social TV Experience In Cleveland
The platform synchronizes social engagement, complementary content and program promotions with television programming from any source, in any market across national cable networks, regional sports networks and local stations affiliated with ABC, NBC, CBS, Fox, CW and MyNetworkTV. The coast-to-coast rollout establishes ConnecTV as the most dynamic and engaging social network for television viewers in the U.S.
How ConnecTV works:
- ConnecTV is the only social network that works across all channels and all shows for both real-time and time-shifted television viewing.
- ConnecTV delivers a rich content experience that syncs instantly with the show you’re watching and delivers complementary play‐by‐play stats, news, information and quotes that can be shared with friends and followers—all with a single touch.
- Viewers can also invite specific friends to join them for “viewing parties” and chat about their favorite shows and sporting events. o Seamless integration with Twitter and Facebook allows users to connect and organize their friends, favorite shows and social engagement all focused on TV.
- ConnecTV uses a combination of content recognition algorithms, closed caption and a diverse mix of more than 100 data sources to drive the accuracy, relevancy and speed of synchronization with television programming.
- ConnecTV is available as a free download for the iPad from the Apple App Store, or for any PC browser at www.connectv.com. ConnecTV will be introducing versions for the iPhone and Android smartphone and tablets in the next 45 days.
Viewers of ConnecTV on partner stations beginning with the top 40 markets will immediately receive additional social television benefits that include synchronization of local news, weather, sports and entertainment programming along with social polls. A total of 85 local ABC, NBC, CBS, FOX, CW and MyNetworkTV stations will be integrated into the ConnecTV experience at launch with plans in place to grow to 215 stations in communities across America.
“Television programming is driving the social media conversation, but those conversations continue to be fragmented across myriad platforms and provide little local context,” said Alan Frank, President and CEO of Post Newsweek Stations on behalf of Pearl.
“We see ConnecTV as a way for our communities to come together in a single, standardized digital extension of our broadcast platforms, and engage in dialogue around the information and entertainment most relevant to them.”
ConnecTV partners include a consortium of nine leading U.S. television broadcast groups known as Pearl. The companies include: Belo Corp., Cox Media Group, E.W. Scripps Co., Gannett Broadcasting, Hearst Television Inc., Media General Inc., Meredith Corp., Post-Newsweek Stations Inc. and Raycom Media. Together, Pearl broadcast partners represent more than 200 local ABC, NBC, CBS, FOX, CW and MyNetworkTV affiliate stations in 45 of the top 50 markets reaching 76 million households. As part of their ConnecTV partnership, Pearl will expand and coordinate the affiliate base of participating local broadcasters, integrate local content, deliver on-air, on-screen and on-line promotions and sell complementary second screen advertising that synchronizes with the broadcast.
The combined technical capabilities of the ConnecTV platform provide a unique social and content user experience designed to transform television into a highly interactive second screen experience, in tandem with a live or time-shifted program. While all ConnecTV users will enjoy an extraordinary viewing experience, TV fans who watch along with ConnecTV’s local partner stations will have the advantage of heightened benefits, including:
- Social conversations sparked locally by on-air personalities and station production staff surrounding news, sports and entertainment topics of the day.
- Special companion content that is synced to local broadcast news, sports and entertainment programming.
- ConnecTV instant “TalkBack” social polls mirroring those on the air to increase communication with local audiences.
- Relevant local marketing that is synched to television advertising spots, or engages the “viewser” in new ways that activate both national and local marketing campaigns.
- Simultaneous promotions of upcoming news stories, local specials and national programming on both the main and second screens.
Read more articles: Director's Cut Blog Main Page
Follow Frank on Twitter: @frankmacekwkyc
Follow Frank on Facebook: facebook.com/frank.macek.wkyc